The Mobile Menu

Memesi creates #ilmenumobile. The first request comes from Italy's "Best Bakery 2020"

Memesi creates #ilmenumobile. The first request comes from Italy's "Best Bakery 2020"

Given the directives of the new decree, which prohibits the use of paper menus by businesses such as restaurants, bars and cafes, as well as their use by customers, Memesi wanted to find a smart and effective solution to stem a problem that all the realities of the territory, and beyond, are experiencing.

By scanning a QR Code through the camera of your smartphone, you can safely browse the menu in digital format, where the presence of numerous interactive links make it easy to consult. This QR Code is printed on waterproof stickers, which can be applied directly to tables or protective barriers, which are now in vogue, or on ecological "disposable menus" in business card format. The provision of these two solutions, which can be opted for depending on the needs and nature of the activity, is included in the service.

In addition, to increase the visibility of the menu, inside and outside an activity, we also provide a digital poster, containing some information for customers, as well as the QR Code itself; the innkeeper thus has the possibility of developing it on formats and materials that best reflect the image of reality, allowing even those waiting for their turn to get their mouths watering.

"The mobile menu", unlike other solutions such as apps or cumbersome anti-aesthetic patches, aims to offer a concrete response to current needs, in a simple, inexpensive and affordable way, regardless of the level of digitalisation of users.

In a short space of time this initiative has found favour with important local businesses, first and foremost Pasticceria Citterio in Canzo, winner of the second edition of Best Bakery Italia. It has also quickly travelled the length and breadth of Italy, involving a wide variety of activities, but also valuable initiatives linked to Lake Como, such as the non-profit organisation smolXcomo, with which we have entered into a partnership that will enable us to offer extra help to activities in the Como area.